Traditional TV Networks vs OTT Services: The Shift of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conve

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